The role of the designer and the presence of a product development department represent, today, a fundamental value for luxury packaging manufacturers: it means creating unique, original, and high-quality products.
This is because the work of a paper engineering designer is not limited to creating a shopping bag or a box; their creative soul facilitates the fusion of technical elements with those related to luxury. They consider unusual combinations and enable the development and production of truly unique shopping bags, pouches, displays, and boxes. It paves the way for “multi-sensory experiences.”
In the coming weeks, we will ask our designer Paolo to share his vision of luxury packaging, from simpler projects like shopping bags to more complex designs for boxes, cases, and displays.